Ideation

 


Possible Combinations and Solutions: 

 

1.     Petrol and Loyalty Cards

= Each time after someone fuels up their vehicle with petrol, they will get a single tick on a loyalty card. After a certain number of ticks have been placed onto the loyalty card, the individual will be able to get either a discount on a product or retrieve a free item. This will motivate and cause customers to keep coming back.

 

2.     Drive through and Family Mart products.

= Implementing a drive through for Family Mart products will increase the convenience for consumers. This will allow consumers to easily purchase family mart products from the comfort of their vehicle, it allows customers to save their time as well if they are in a rush. This will increase the amount of customers that drop by, especially in the morning since a lot of customers enjoy buying breakfast and coffee/beverages on the way to work since it is more convenient. 

 

3.     Vending Machine and Family Mart products

= Installing a vending machine consisting of the most popular products from Family Mart allows consumers to purchase the products they want or need without needing to communicate with anyone and not need to wait in a long line since it would be extremely fast. This would allow customers to save their time.

 

4.     Free WIFI with any purchase of products or petrol
= There may be some customers who would like to stop by and rest or complete some work. By giving free wifi in the condition that customers purchase either products or petrol, this will cause customers to purchase it. This benefits the consumer in a way that they are able to have access to wifi for an unlimited amount of time while they are still there. 

 

5.     Coffee and Petrol

= Customers can purchase coffee for lesser if they buy petrol to fuel up their vehicle. This can motivate customers to keep coming back and fueling up their vehicles at the specific petrol station as they are aware that they can save a bit of money from buying coffee by buying petrol. This will entice customers to keep purchasing from there. 








SKETCHES AND MINDMAP 





Coffee and Petrol:


    Free Wi-Fi with any purchase of products or/and petrol:


Drive Through and Family Mart Products:


Vending Machine and Family Mart Products:


Petrol and Loyalty Cards:


Individual Mind Map:


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